Vashon’s Chamber of Commerce has chosen a new logo for this year’s annual summertime bash. Those who look closely will notice it contains the image of a strawberry, but the words written across the top are “Vashon Festival.”

Debi Richards, the chamber’s executive director, said she and the board decided the name Strawberry Festival for Vashon’s summer celebration is a bit misleading.

“We have so many people who visit the Island and say, ‘Where are the strawberries?’” she said.

“It’s been Strawberry Festival for a very long time,” added Patti McClements, who chairs the chamber’s board. “And people are very attached to that. But we don’t want to be promoting strawberries when there aren’t any.”

A more apt logo and name, the two women said, would underscore the Island’s culture of art and music. “We’d really love to put the focus of the festival back on the things that are here — the artists and musicians,” McClements said. “We really want this to be about Vashon.”

But the chamber is taking the process slowly. This year, for instance, all the collateral materials — the applications to become a vendor, for instance — will still say “Strawberry Festival.”

“This year, it’s still Strawberry Festival,” McClements said. “We’ve just taken the word ‘strawberry’ out of the text.”

“It will be a slow transition,” Richards said.