Downtown’s newest business, a frozen yogurt shop, opened recently in the front portion of the Suds Laundromat, and the owners say it has already become a busy after-school spot.

Called Kenny’s Brain Freeze, in honor of Ken Sudduth, who died last May, the shop serves six flavors and offers several toppings, ranging from strawberries to chocolate sprinkles to gummy worms.

Friday afternoon, despite the February chill, several customers stopped by in the middle of the afternoon for a quick frozen yogurt or sorbet pick-me-up.

Mike Parks, one of the shop’s owners, was working that day and said the shop opened Jan. 30 and so far has had its busiest times when students  — sometimes with parents in tow — head there after school.

Kenny’s Brain Freeze and the laundromat — accessible through an open doorway in the shop — are owned by the Parks and Sudduth families, including Mike Parks’ wife Linda Parks and her son Doug Sudduth. A family member is typically at the shop, Mike Parks said, though they will likely soon hire additional help.

Part of the after-school rush Friday included Heather Rhoads-Weaver and her two young children, Luca and Shane. They enjoyed guava sorbet as well as strawberry and pistachio frozen yogurt at an indoor table and ordered another frozen yogurt to go.

“We got all four for under $10,” Rhoads-Weaver said on the way out the door.

Several customers later, Zoë Hughes stopped in with two school-age girls. It was their first trip to the shop.

“My daughter did tons of homework yesterday. This was her reward for getting all that done,” Hughes said, while the girls scooped up their favorite toppings.

The shop’s hours are from noon to 7 p.m. Sundays through Thursdays and from noon to 9 p.m. on Fridays and Saturdays.