With a new space and an earlier move indoors, the Farmers Market is looking at past attendance patterns to improve its Holiday Market success this year.
This Saturday the market will move into to the old liquor store space next to Thriftway for the remainder of the season. The market announced the move indoors after making a lease agreement with Norm Matthews, who owns Thriftway as well as that space.
“There is always a ramp-up period,” said market manager Caleb Johns as he explained the nearly month-early move to the indoor Holiday Market. “It takes time for people to get used to the switch and in the past, by the time things were really getting going, it was done. There is a lot of value to having a more permanent presence at the indoor site so that people have time to get used to it being there.”
Johns also noted that with the outdoor market’s attendance dropping as the fall weather sets in, it seemed like the right time to make the move.
The space will be a little smaller than last year’s Holiday Market venue at the IGA Market Plaza, and there will be no live music this year.
“Live music worked well when the Holiday Market was held at the high school, but it wasn’t great in last year’s space and wouldn’t work very well in the new space either,” Johns said. “We’re planning on setting up speakers for background music instead.”
The Holiday Market will include mostly craft vendors, a few farms and Patty’s Tamales. According to Johns, there are a number of new vendors coming aboard this year as well.
The indoor Holiday Market will be open from 10 a.m. to 2 p.m. Saturdays, Nov. 1 through Dec. 13, with no market the Saturday after Thanksgiving.